Infinity Metrics BETA

GDPR Compliance

Infinity Metrics is designed with privacy at its core, making GDPR compliance simple and straightforward for website owners.

No Cookies, No Consent Banners Needed

Traditional analytics tools use cookies to track users across sessions, requiring consent banners under GDPR. Infinity Metrics is different:

  • Zero cookies used - We don't set any cookies on your visitors' browsers
  • No consent banners required - Since we don't use cookies or collect personal data, you don't need cookie consent banners
  • Better user experience - Your visitors can enjoy your site without intrusive consent popups

How We Protect Personal Data

Under GDPR, personal data is any information relating to an identified or identifiable natural person. Here's how Infinity Metrics ensures compliance:

  • No personal data collection - We don't collect names, email addresses, or other directly identifiable information
  • IP address protection - IP addresses are considered personal data under GDPR. We hash and salt IP addresses immediately upon collection and then discard the original IP, making identification impossible
  • No cross-site tracking - Unlike other analytics tools, we don't track users across different websites
  • No persistent identifiers - We don't use any persistent identifiers that could track users over time
  • Anonymized metrics only - We only provide aggregated, anonymized metrics that cannot be used to identify individuals

Our Technical Approach to Privacy

How Infinity Metrics Works Without Cookies

Instead of cookies, we use a sophisticated but privacy-preserving method to generate anonymous session IDs:

  1. Session-based tracking - We generate a temporary session ID that exists only in memory and expires after a short period of inactivity
  2. One-way hashing - When a page is loaded, we take anonymous browser characteristics and apply a one-way hash function with site-specific salt
  3. Never stored on device - Unlike cookies, no identifiers are stored on the user's device
  4. Mathematically non-reversible - Our hashing algorithm makes it mathematically impossible to derive the original information

How We Handle IP Addresses

IP addresses must be handled carefully under GDPR. Here's our process:

  1. IP address is briefly used to determine country (for geographic stats)
  2. IP is immediately hashed using a secure one-way algorithm with a unique salt for your website
  3. Original IP address is discarded completely
  4. The hash cannot be reversed to reveal the original IP address
  5. Even we cannot access or reconstruct the original IP

Data Processed by Infinity Metrics

Data Type How It's Processed GDPR Impact
Country Derived from IP, then IP is discarded No personal data retained
Browser & OS Recorded as generic category (e.g., "Chrome", "Windows") No personal data processed
Page Views Counted anonymously by URL No personal data processed
Referrer Source Recorded as domain only No personal data processed
Device Type Categorized as mobile, tablet, or desktop No personal data processed
Session Duration Tracked via anonymous session ID, no cookies No personal data processed

GDPR Rights and Your Visitors

GDPR provides various rights to individuals, including access, rectification, erasure, and objection. Since Infinity Metrics doesn't collect or store any personal data, these rights are automatically respected:

  • Right to access - No personal data is collected, so there's nothing to access
  • Right to be forgotten - No personal data is stored, so there's nothing to forget
  • Right to data portability - No personal profiles are created, so there's nothing to port
  • Right to object to processing - Processing is anonymous and statistical only

Your Responsibility as a Website Owner

While Infinity Metrics is designed to be GDPR-compliant by default, as a website owner you should:

  • Mention in your privacy policy that you use analytics tools to collect anonymous usage statistics
  • Make it clear that you don't track individual users or collect personal data for analytics purposes
  • Include Infinity Metrics in your data processing records (though no DPA is required as no personal data is processed)

Sample Privacy Policy Statement

You can use the following text in your website's privacy policy:

"We use Infinity Metrics to collect anonymous statistics about how visitors use our website. This analytics service does not use cookies and does not collect, store, or process any personal data. The analytics data we collect includes anonymous information such as page views, referrer sources, browser types, device types, and country-level location. We cannot identify you or your browsing habits from this data."

Legal Basis for Processing

Under GDPR, any data processing requires a legal basis. Since Infinity Metrics Analytics doesn't process personal data, this requirement is not applicable. However, your website might use the following legal basis for general analytics:

  • Legitimate Interest - As you don't process personal data for analytics, you can rely on your legitimate interest to understand website usage patterns
  • No Consent Required - Since no cookies or personal data processing is involved, you don't need to obtain consent for analytics

Conclusion

Infinity Metrics was built from the ground up to be GDPR-compliant by design. By not collecting personal data and not using cookies, we eliminate most GDPR concerns for website analytics. This privacy-first approach gives you valuable insights into your website performance without compromising your visitors' privacy or your legal compliance.